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A legacy built on family, tradition, and a simple halo halo.

In 1972, Razon’s began in Guagua, Pampanga as a small family refreshment stall located in front of the Razon family ancestral home.

The business was started by the Razon sisters, particularly Severina, Elena, and Virginia Razon, who shared their love for simple, comforting Filipino food with their community.

That simplicity became part of what made Razon’s memorable. From a small family stall in Guagua, Razon’s has grown into a Filipino brand enjoyed by generations of families, while continuing to carry the flavors and traditions that started it all.

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OUR HISTORY.
OUR MILESTONES.

A legacy of flavor. A journey of growth.

From a small store in Guagua, Pampanga to a beloved Filipino brand with 28 branches and growing. Thank you for being part of our story.

1972 |
The Beginning

Razon’s began in 1972 in the town of Guagua, Pampanga as a small family refreshment stall in front of the Razon family ancestral home.

2003 |
First Store Opening

The first Razon’s of Guagua store opened at Robinsons Galleria, marking the start of its expansion beyond Pampanga.

2006 |
SM Mall of Asia

Opened at SM Mall of Asia, bringing the grand Halo Halo experience to more Filipinos and visitors from around the world.

2014 |
Nationwide Growth

Razon’s proudly reached 50+ branches nationwide, bringing our signature flavors closer to more communities.

Going International

Took our first steps internationally, opening our branch in Dubai and sharing Kapampangan flavors to the world.

20 Years of Sharing Goodness

Celebrated 20 years of sharing lutong bale goodness beyond Pampanga.

The Next Chapter of razon's of guagua

Heritage at Heart.

A New Razon’s Ahead.

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new brand store concept

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